Most consumers like to describe Telemarketing services as 'cold calls.' The word 'cold' itself refers to something that lacks affection or is unemotional. If you were to consider how cold calls work, you might say that this is something you're going to hate.
But the truth is, telemarketing is not about people randomly calling you with robotic scripts to memorize. Some aspects make modern telemarketing services different and effective.
In fact, it is even considered as one of the most effective marketing strategies practised today. So if you're thinking about applying and utilizing the use of telemarketing for your business, here's everything you need to know about Telemarketing.
What is Telemarketing?
Originally, Telemarketing was used by housewives who earn profits in the comfort of their homes. Later on, this approach expanded and became huge in the marketing industry.
By definition, B2B Telemarketing is a marketing method that allows businesses to have a direct conversation with prospects and companies. And hopefully, close a deal through finalized appointments.
It is used to introduce a particular product or service in the hopes of getting purchased simply by making phone calls.
When you receive a call from your favourite gym offering a discount voucher or a cable channel asking if you're interested in upgrading more channels, these calls are good examples of 'telemarketing.'
In most cases, Telemarketing is tied with other marketing approaches. For example, your company can make use of email marketing to introduce a particular product or service. To gain the prospect's interest, you're going to schedule a follow-up call, and then book an appointment to meet with the customer.
Can you imagine the success you can achieve in this scenario? As a matter of fact, it's not mere imagination. Telemarketing has been helping businesses to generate leads and gain profits for decades now.
And if you're thinking about applying and utilizing telemarketing for your business, here are the key advantages and disadvantages of telemarketing that you need to know.
Pros of Telemarketing to Your Business
Telemarketing is extremely rewarding, yet challenging at the same time. But one thing is for sure, it can boost your company's sales when done the right way.
It Raises Your Brand Awareness
Startup businesses use telemarketing to introduce their new products and services. You can also do a follow-up service to cater to your prospect's interest.
Who knows, customers might even leave a positive review for you once they became satisfied with your service. Doing so can help you grow your business and reach more customers since 95% of customers read reviews before making a purchase.
You Can Get An Immediate Feedback from Client
You no longer have to travel back and forth from your client's place to yours just to get their feedback and measure their level of interest. Why? Because telemarketing is as easy as calling someone through phone or virtual conferencing.
You can directly reach out to your existing, new, and busy customers even if they're miles away from you, without passing through a mediator.
And always end up the call with a positive note. The receiver may not be interested in doing business with you today. But when you reach out to them in a favorable manner, you might catch their attention in the future.
A Cost-Effective Strategy
Compared to other marketing strategies, this is considered as one of the cheapest ways to generate leads, promote and sell products or services, get consumers' feedback, and even close a deal.
The only expenses you need to pay are the fixed price given by the telemarketing company and telephone bills. The training and tools needed for your campaign are shouldered by your telemarketing partner.
Plus, you're not just going to save money, but you're also saving time contacting prospects on your own.
Measurable Sales Service
According to a recent study conducted by AI Stats News, 86% of consumers still prefer talking to a person rather than chatbots.
Although automated sales services or chatbots are helpful, they're not as valuable as talking to people through phone or video calls.
Since you are using interactive live humans, you can immediately get your customer's feedback, analyze their concerns, and make a detailed sales report that can help your marketing campaign succeed.
Always Open To Serve
Who doesn't love 24/7 availability?
Connect with a telemarketing company that provides around-the-clock assistance, so you won't have to miss another prospect ever again!
Furthermore, you will have the opportunity to contact existing customers or businesses with different time zones. And since it is done through telephone calls, you have an opportunity to persuade the receiver to get their attention and influence.
If done the right way, telemarketing can boost your sales without having to spend a massive amount of time and money.
Telemarketers should know how to approach a specific prospect, find the right words to say, and explain the full details of the offer during the phone call.
But if the prospect has further questions, telemarketer must handle them as quickly as possible, thereby gaining your prospect's trust which could lead to a sale.
Now that we have learned about the benefits that telemarketing can give to your business, let's discuss the disadvantages of telemarketing and why this may not work for your company.
Cons of Telemarketing to Your Business
Telephone calls have always been intimate and personal. Isn't it that you only give out telephone numbers to the people who are personally know or to companies that you're already familiar with?
Thus, it’s typically unusual and unwelcome when you receive unexpected calls from telemarketers.
Calling List May Not Be As Effective As You Thought
Some lead generation partners offer low-quality sales leads from their calling list. These leads are the people who are not interested with what you offer. They might have even rejected calls from Telemarketers.
This gives you a risk of breaking the law that can seize more money from your business. Much worse, this could get you or another company representative behind bars. Can you see how essential it is to get a quality list from trusted telemarketing companies in the country?
Negative Image from the Public
Telemarketing doesn't have the 'best' reputation in the business. Some consumers reject and block sales call for a few reasons, including late calls, unsolicited robocalls, and spamming fax lines.
It leads to undesirable results since many people find such acts as annoying and repulsive. For this reason, many resorted to register with the Telephone Preference Service (TPS), the equivalent branch of National Do Not Call Registry in the United States.
If followed the right way, results will turn out the way you expected them to be.
Long Training Period and Contact List Can Be Too Costly
Telemarketing is a cost-effective way to reach out and sell your product or service than other marketing strategies. However, the act of gathering contact lists and the time spend in training sales reps can become too expensive.
Simply because a talented and experienced Telemarketer is not achievable overnight. If only that’s possible, then telemarketing companies wouldn’t exist nowadays! Small businesses and large-scale businesses can simply resort to their employees in handling telephone calls.
Unfortunately, that’s not the case. You have to spend a considerable amount of time and provide enough resources. In this case, the best way to go is to outsource to a suitable telemarketing company.
The failure and success of your marketing campaign heavily rely on strategies and tactics made by the telemarketing company you'll be partnering with.
A worthy telemarketing company builds strong relationships with your consumers and learns the things they like and dislike. Hence, they can get to know more about your consumers and identify how they can persuade them to buy or close a deal.
If you want to get free quotes from various telemarketing companies fast, reach out to our team at Appointment Setting UK or give us a call at 020-805-99450. We'll find the right telemarketing partner for your business.