has been practised since the '70s and has evolved into one of the most effective tools in reaching out to prospective leads. It's believed by most companies that a single phone call may lead to follow-up calls for future sales.
Through telephone marketing, you can directly promote products, offer solutions, announce an event, release marketing campaigns, and produce other lead generation services.
However, Telemarketing has been dubbed as the most intrusive sales practice
. It was even referred to as a way of 'invading privacy
' and making people feel ‘coerced
’ in accepting the offer.
This is why the government imposed regulations against B2C and B2B Telemarketing campaigns.
Yet, several studies show that around 51% of decision makers still prefer phone calls
compared to email, drop-in visits, and faxes, making it an essential task for many businesses.
The key is to reach out to companies that offer ethical and highly effective marketing strategies.So how can you find the best telemarketing companies in the United Kingdom?